IK START
IK Start is a historic Norwegian football club; with a cultural force rooted in Southern Norway founded in 1905. With a new ownership group the goal is to build the identity in the United States while honoring the heritage at home.
CELEBRATING CULTURE
Mighty takes ambition into action. We develop bold strategic concepts to build a brands identity celebrating history while creating space for future growth.
With Mighty’s support, IK Start USA launched a cohesive, culturally resonant presence in the U.S. Early engagement included increased website traffic, merchandise sales, and enhanced brand visibility. The club now has a scalable identity system, digital storytelling toolkit, and marketing foundation to build lasting connections with fans across the Atlantic. Together, we didn’t just export a brand, we built a bridge between continents.
Pride. Passion. Culture.
the year it all started
BRANDING
HERITAGE
Mighty partnered with IK Start USA to turn that ambition into action. We developed a strategic brand identity tailored to American audiences, one that celebrated Start’s history while creating space for growth. Our team led the creation of a U.S. website, built narrative and design frameworks for social and merchandise rollouts, and designed fan-facing materials to ignite early engagement. We positioned IK Start not just as a football club, but as a movement, anchored in pride, community, and resilience.
