Challenge

Our Role: Design, Creative Direction

Zeroday was eager to show off a stronger brand identity amongst their lineup of beer cans. To bring cohesion and consistency throughout their labels.

Solution

Beer Can Label Design

Playing off the idea of the “zeroday” in hiking, we dove into the theme of hiking the Appalachian trail and other outdoor motif. This is evident through the elevation map decoration along the bottom of the cans that correlates to a region on the Appalachian trail. But knowing our friends at Zeroday, they’re not all business and they like to have some fun. We honored their playfulness by incorporating “easter eggs” or out-of-the-normal elements that would be fun for the viewer to find within each can.