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Working with City Fitness, a community focused health center based in Philadelphia, Pennsylvania, we were tasked with launching a new recruitment campaign to encourage new membership.
We created the campaign “Power Up” based on the electric pride within Philadelphia’s communities and the power they hold in making their communities stronger. Power Up You Body. Power Up Your Mind. Power Up Your Life.
A robust array of transit marketing covered the city streets, highlighting people engaged in various fitness workouts with electricity emitting from them.
In addition to transit advertising, we crafted direct mailers to highlight the partnership between City Fitness and the Philadelphia 76ers and the upcoming opening of City Fitness’ first pool club at their Northern Liberties location.
Our digital media efforts in support of the Power Up campaign boasts an increase of new visitors by 106% between June and July 2024.