- Hangin there
- Still loading
- Almost there
As agency of record for Feel Your Boobies Foundation, a 501(c)3 focused on promoting proactive breast cancer early detection habits, empowering women to know their bodies and advocate for themselves, the Mighty team works closely with the Executive Director to conceptualize and execute creative marketing around outreach programs and fundraising efforts.
In 2024, Feel Your Boobies Foundation celebrated their 20th anniversary. We commemorated the milestone with a 20th Anniversary logo, new merchandise designs, and new website.
Working with the Feel Your Boobies Foundation (FYB Foundation), we developed the technology behind the The “Are You Doing It?” Reminder Program—a monthly reminder campaign via text and/or email encouraging women to “feel their boobies” and “know their normal”.
In addition to the monthly reminder, subscribers also have the opportunity to be provided with a reminder kit free of charge. This reminder kit includes items that serve as a daily reminder to “feel your boobies”—a shower card detailing symptoms, a mirror cling, a vinyl sticker, and a Feel Your Boobies car magnet. Illustrator Jen Borror of Hoot Design Studio was commissioned to provide the program’s illustrative identity and symptom illustrations. Mighty used these assets to create the various collateral for the program and its kits.
